It all comes down to language. (And we know language.)

Chances are you're missing some opportunities to take full advantage of what language can do for you. Tired of talking points making you say the same thing again and again? Ever a little uneasy using what polls say are "words that work" with the public? Sometimes think "values messaging" doesn't go far enough? If you're nodding your head, you're in good company – we hear things like this all the time. And we help.

We're experts with language – and at packing the most effective language with the right meaning for you and your goals. We check every choice from prepositions to pragmatics, from speech acts to sound symbolism, to ensure your language is literally (okay, metaphorically) chock full of what you mean to say.

We hang on your every word.

Whether you've got a public speech or a legal brief, a new brand to name or a national poll to field, a few talking points or a full communications plan, we're here to make sure you get the most out of what language can do. You know what you want to say. We know how to help others hear you better.

Real language is powerful language. It's clear, direct, natural, coherent, focused, consistent, playful at times. And it's authentic. Leveraging the tools of cognitive linguistics, we identify and avoid the counterproductive, clear out the artificial, and neutralize the toxic. We help you strip off these layers of dead weight so that your language can have as much life as your ideas.

Plug us in.

We join your communications team when you need us – for a couple of weeks, for a couple of years – and help you make the most of every language opportunity. We love to elevate, strengthen, amplify, ground, sweeten, sharpen, magnify. Our strength is taking your best existing language and making it even better.