Real Language uses Applied Cognitive Linguistics to solve thorny communications challenges.

Linguistics is the scientific study of language.

Linguists get asked, "So how many languages can you speak?" But while plenty of linguists are multilingual, linguistics itself is not about collecting languages; it's about studying the structures and functions of language — how it works.

Cognitive Linguistics studies the interaction between language and thought.

The way we use language reveals as well as triggers deep structures of thought. Cognitive linguistics is about understanding the interrelationship between language and our human minds.

Applied Cognitive Linguistics finds solutions to real-world language problems.

The tools of cognitive linguistics help make clear how people are making judgments, drawing conclusions, and forming opinions. Understanding these dynamics lets us create precise, persuasive, and resonant communications, from press releases to poll questions to social media posts and for issues from inequality to gun safety to education policy.

Cognitive Linguistics Reading

To learn more about the field of Cognitive Linguistics, see the extensive resources on the website of the International Cognitive Linguistics Association (ICLA).

For a recent example from our own Alyssa Wulf, see the article: "Framing Strategies to Avoid Mother-Blame in Communicating the Origins of Chronic Disease" (co-authored with Liana B. Winett and Lawrence Wallack, American Journal of Public Health, August 2016).

If you're interested in digging into some serious reading, we can recommend the following books:

Serious reading

Even "seriouser" reading